The Rise Of Mobile Marketing
Mobile marketing is on the rise, and many businesses embrace it because of its ease of use. In the last decade, there’s been a massive growth in mobile marketing. Businesses are embracing it because of how easy it is to reach consumers and convert leads on the go. Smartphones have also made it easier for businesses to offer customers deals whenever and wherever they want. But one thing that worries marketers is that access to data about mobile users is getting more difficult and expensive, which means optimizing campaigns could be difficult and costly.
Mobile Marketing has also been shown to be more effective than online ads with an ROI of 3:1 (ROI means return on investment). This article will cover some tips that will help you learn more about what mobile marketing is.
One significant advantage of mobile marketing over other channels is that you can see who your customer base is quickly because they always have their phones with them. It also allows businesses to identify customer needs, and it’s very effective for retargeting customers who already took action.
If the traffic is coming from your website, you can also easily know if any problems would make your website not function normally on mobile devices. It’s easier to control it on a smaller screen because prominent elements like flash intros or huge images could be a problem in some mobile devices.
One of the biggest problems, though, is how difficult it is now to access data about consumers when they’re using smartphones instead of other devices such as computers or laptops.
More than 80% of websites are still not optimized for mobile, so this means more than 80% of the data you’re getting is not accurate. And suppose you’re advertising only on mobile. In that case, you won’t even know who your customers are, which means a considerable risk for business owners because there is no way to identify them.
And access to information is not the only problem, and another big one is that it costs more money to advertise on mobile devices; each tap gets more expensive than clicks online or on print platforms. Due to this, businesses need more leads to compensate for spending more cash on advertising.
To solve these problems, companies have started merging their online strategies with those of mobile marketing. The main idea behind doing so is making sure all data they get from mobile devices will be correct, and the costs will be reasonable.
This means merging online and offline marketing strategies, which may seem to have a big disadvantage because mobile devices have smaller screens than computers or laptops.
But if you’re thinking of following this strategy, it shouldn’t stop you because companies already doing it say that they are getting better results than those who do digital marketing.
So for your business to stand out in 2018 and beyond, you need mobile-optimized websites, landing pages, social media updates, blogs, and more. You also need a retargeting program that will mimic what your customers do when visiting your website or store (for example, on desktop computers).
The best practice is testing everything with A/B testing or split-testing. This will help you determine what works for your business and what doesn’t if it’s more effective to start using mobile marketing or remain on desktop computers because of the information gathered from devices.
Another thing you can do is buy a mobile device analytics tool that will allow you to track your customers wherever they get online (if they use a PC or smartphone). They collect data about how people interact with their websites and then send reports via email to businesses about them. This way, marketers can make changes to increase conversions.
If you don’t have an e-commerce site already, now is a great time to create one to use mobile marketing. A mobile-friendly site will give businesses an edge over competitors even if they are not using any different tactic because more than 50% of people have already made purchases from smartphones or tablets. Mobile devices are also proven to be the most effective way to increase your sales number and trust level with customers.
That’s why you need to create a website that is easy to access on small screens by designing it well and making the CTAs (call-to-actions) prominent so that it catches your audience’s attention quickly. It would be best to optimize it for desktop computers because many shoppers still check out websites online before deciding what they want to buy later when they get to their mobile devices.
You can also set up your QR codes to help you get more customers and collect data about them. You can post these in your offline store, website, or flyers so they can scan them with their smartphones and start receiving coupons from you when they’re nearby. For example, if there are ten stores near a user and he scans a code with his smartphone, the app will show him all of those locations on a map to know which one is the closest. The customer will see reviews for each business from other people who have already visited, so he knows what to expect before going inside. By doing this, stores can increase sales because their target market becomes easier to reach.
Mobile marketing is here to stay, so it makes sense for businesses of all sizes to spend a little time (or lots) trying it out and learning how they can use the power of smartphones to their advantage.
